Advergaming Developer's Guide
Using Macromedia Flash MX 2004 and Director MX
Rod Afshar, Duke Banerjee, Clifford Jones - Collection Game development series
Résumé
Learn what Advergames are, how to use them, and how to create your own!
Welcome to the world of Advergaming! Interactive games are one of the fastest growing forms of entertainment and they're on track to exceed movie ticket sales. Using them as an advertising tool, however, is a relatively new idea that is catching on fast. Advergames are created not only to entertain, but to sell a product, brand, or company. More and more companies are using these free, brand-centric games to supplement, and even replace, traditional branding methods. If you are a Web designer, graphic designer, or game developer, you'll want to learn more about Advergames. They're showing up everywhere, on the Web, cell phones, CD-ROMs, even embedded in email.
The Advergaming Developer's Guide teaches designers and game developers the ms-and-outs of this innovative new form of advertising. It shows you how to create a variety of Advergames from the ground up, even if you have no prior game development experience. The book begins with a detailed overview of Advergaming, branding, gameplay, and the two main creation tools, Macromedia Flash MX 2004 and Director MX. From there you'll learn how to conceptualize, develop, launch, and track the success of your Advergame. In the last part of the book, you'll create your own games, including a linking, matching, puzzle, memory, pinball, makeover, arcade, and whack-the-mole type game. And finally, you'll learn about the business realities of Advergames through case studies with leading companies, including Blackdot,YaYa Media, Inc., and AGENCY.COM.
This is the one resource you'll need to get started with Advergames, whether you're a Flash/ Director developer already involved in advertising and game creation, a game developer looking to expand your development channels, or a Web designer looking for an innovative new tool.
Key Features
- Provides a detailed reference to Advergaming, including company case studies, a detailed guide to developers, and a glossary of terms
- Teaches you how to create nine, ready-to-use Advergames
- Provides insightful ways to use Advergames to channel Web surfers to your site and keep them there
- Details methods for tracking and analyzing the success of the game
- Explains how game developers can use their existing skills and tools to open this new development channel
On the CD!
- The nine games created in the book and free sample games
- On-line resources that include dozens of games and Advergame sites, industry links, and other helpful tips, tools, and techniques used by game developers around the world
- Trial versions of Macromedia Flash MX 2004 and Macromedia Director MX
System Requirements Windows
Intel Pentium III 600 MHz or higher, Windows 2000 or Windows XP, 128 MB of free available system RAM (256 MB recommended), 275 MB available disk space; MACINTOSH: Power Macintosh G3 5000 MHz or higher, Mac OS X 10.2.6 or 10.3, 128 MB or more of free available system RAM (256 MB recommended), 215 MB available disk space
Sommaire
- Introduction to the World of Advergaming
- Advergaming Components
- The Tools
- Tools of the Trade : Macromedia Flash MX 2004 and Director MX
- Macromedia Director MX
- Macromedia Flash MX 2004
- The Concepts
- The Concept : Conceptualizing an Advergame from the Ground Up
- The Creation : Building an Advergame
- The Launch : Getting the World Out on Your Game
- The Results : Tracking Site Activity and Measuring Success
- The Creations
- Epic Cosmetics
- Epic Realtors' Strongest Link
- Mutt Chow Match-Up
- The Spray-a-Bug Game
- Cellular Shuffle
- Tasty Tic-Tac-Toe
- Epic Holiday Shoppe
- High Voltage Pinball
- The Real World
- Advergaming Developer's Guide
- Interview and Case Study-Blockdot
- Interview and Case Study - Yaya Media Inc.
- Interview and Case Study with-AGENCY.COM
- A Guide to Advergame Development Companies
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Charles River Media |
| Auteur(s) | Rod Afshar, Duke Banerjee, Clifford Jones |
| Collection | Game development series |
| Parution | 05/11/2004 |
| Nb. de pages | 448 |
| Format | 19 x 23,5 |
| Couverture | Broché |
| Poids | 921g |
| Intérieur | Noir et Blanc |
| EAN13 | 9781584503163 |
| ISBN13 | 978-1-58450-316-3 |
Avantages Eyrolles.com
Nos clients ont également acheté
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse
