Building your eBay traffic the smart way

Use froogle, datafeeds, cross-selling, advanced listing strategies, and More to boost your sales on the Web's #1 auction site

Joseph T. Sinclair - Collection Small Business

271 pages, parution le 24/02/2005

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Résumé

If you think making money on eBay was easy before, just wait till you try this!

Building Your eBay Traffic the Smart Way reveals strategies to increase the number one factor in eBay sales: the number of people who view your product. The more "eyeballs" you attract, the more products you'll sell. This unbelievably powerful book shows step-by-step how to get all your items listed not only on eBay but also on Amazon.com, Yahoo!Shopping, and the shopping search engine that promises to be the big kahuna of them all, Froogle.

Using the power of datafeeds (a simple technology that lets you feed information about your products to other online retailers), you'll instantly put your merchandise in front of millions more people who are ready to buy! Couple that astonishing leap with the author's proven tips for dynamic marketing, advertising, photography, business management, and more, and you'll see a truly huge boost in your online visibility-not to mention your bottom-line results!

This completely unauthorized book gives you the inside strategies you'd never get from your auction management service, or even from eBay itself. To get every possible potential buyer to see your products, start Building Your eBay Traffic the Smart Way!

L'auteur - Joseph T. Sinclair

Joseph T. Sinclair (Vallejo, CA) is the author of EBay the Smart Way (0-8144-7118-8) and several other books on computers and software. He has also been a successful online entrepreneur.

Sommaire

Acknowledgments
Introduction to eBay Marketing Plus
- Introduction
- The New Datafeed Marketplaces
The Basics
- Customer Service
- Copy Writing
- Writing Titles
- Advanced Photography Techniques
Beyond the Basics
- Data, the Key to Business Success
- EBay Auctions and Stores
- Creating Froogle Ads
- Creating Yahoo Ads
- Creating Ads for Other Marketplaces
Making It All Work
- Auction Management Services
- ECommerce Software
- Developping a Datafeed Strategy
- Developping a Multi-Domain Website
Special Techniques
- Getting Found by the Search Engines
- Email Marketing
- Marketing in Communities
- Cross-Selling
- Advertising
- Publishing
- Web Portals
- International Selling
- Other Online-Marketing Techniques
- Building Your Brand
- Analytics
Epilogue
Appendix: The Top 14 Tips for Building eBay Traffic
Glossary
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	Joseph T. Sinclair
Collection	Small Business
Parution	24/02/2005
Nb. de pages	271
Format	17,5 x 23
Couverture	Broché
Poids	505g
Intérieur	Noir et Blanc
EAN13	9780814472699
ISBN13	978-0-8144-7269-9