Changing Minds

The art and science of changing our own and other people's minds

Howard Gardner

256 pages, parution le 19/09/2006

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Résumé

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs, a customer's favorite brand, a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind--and offers ways to influence that process. Remember that we don't change our minds overnight; it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

L'auteur - Howard Gardner

Célèbre dans le monde entier pour sa théorie révolutionnaire sur les intelligences multiples, Howard Gardner est professeur à l'université Harvard, aux États-Unis. Il a notamment publié Les Formes de l'intelligence (1997) et Les Personnalités exceptionnelles(1999).

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Sommaire

The Contents of the Mind
The Forms of the Mind
The Power of Early Theories
Leading a Diverse Population
Leading an Institution: How to Deal with a Uniform Population
The Creative Geniuses Change Minds Indirectly-Through Science, Scholarly Breakthroughs, and Works of Art
Mind Changing in a Formal Setting
Mind Changing Up Close
Changing One's Own Mind
Epilogue: The Future of Mind Changing

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Howard Gardner
Parution	19/09/2006
Nb. de pages	256
Format	14 x 21
Couverture	Broché
Poids	270g
Intérieur	Noir et Blanc
EAN13	9781422103296
ISBN13	978-1-4221-0329-6