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Corporate Conversations
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Corporate Conversations

Corporate Conversations

A Guide to Crafting Effective and Appropriate Internal Communications

Shel Holtz

292 pages, parution le 07/01/2004

Résumé

Sending the right message...in exactly the right way.

Everything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, results suffer.

Corporate Conversations is a comprehensive guide to crafting and delivering vital internal messages. The book covers a broad range of issues, including:

  • the four types of corporate and business communications (human resources, business-related, legal, and informal)
  • how to communicate bad news
  • managing employee-to-employee communication
  • how to measure the impact of internal communications

With valuable strategies for aligning all business correspondence with the company message, Corporate Conversations shows professionals at all levels how to improve their communication skills and maximize the power of both traditional and hi-tech communication tools.

L'auteur - Shel Holtz

Shel Holtz (Concord, CA) is principal of Holtz Communication + Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts. He is the author of Public Relations on the Net.

Sommaire

  • Dedication
  • Preface
  • Acknowledgments
  • Getting Employees on the Same Page
  • What We Know About Employees
  • Types of Employee Communications
  • Communication Planning
  • Traditional Communication Tools
  • Online Communication Tools
  • Ongoing Communication
  • Communicating Bad News
  • Communicating Change
  • Managing Communication Overload
  • Organizing, Budgeting, and Using Your Communications Department
  • Enhancing Employee-to-Employee Communication
  • Measuring the Value of Internal Communication
  • Appendix A: Messaging Policies
  • Appendix B: Selected Communications Resources
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Caractéristiques techniques

  PAPIER
Éditeur(s) Amacom
Auteur(s) Shel Holtz
Parution 07/01/2004
Nb. de pages 292
Format 16 x 23,5
Couverture Relié
Poids 574g
Intérieur Noir et Blanc
EAN13 9780814407707
ISBN13 978-0-8144-0770-7

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