Corporate Conversations

A Guide to Crafting Effective and Appropriate Internal Communications

Shel Holtz

292 pages, parution le 07/01/2004

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Résumé

Sending the right message...in exactly the right way.

Everything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, results suffer.

Corporate Conversations is a comprehensive guide to crafting and delivering vital internal messages. The book covers a broad range of issues, including:

the four types of corporate and business communications (human resources, business-related, legal, and informal)
how to communicate bad news
managing employee-to-employee communication
how to measure the impact of internal communications

With valuable strategies for aligning all business correspondence with the company message, Corporate Conversations shows professionals at all levels how to improve their communication skills and maximize the power of both traditional and hi-tech communication tools.

L'auteur - Shel Holtz

Shel Holtz (Concord, CA) is principal of Holtz Communication + Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts. He is the author of Public Relations on the Net.

Sommaire

Dedication
Preface
Acknowledgments
Getting Employees on the Same Page
What We Know About Employees
Types of Employee Communications
Communication Planning
Traditional Communication Tools
Online Communication Tools
Ongoing Communication
Communicating Bad News
Communicating Change
Managing Communication Overload
Organizing, Budgeting, and Using Your Communications Department
Enhancing Employee-to-Employee Communication
Measuring the Value of Internal Communication
Appendix A: Messaging Policies
Appendix B: Selected Communications Resources

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	Shel Holtz
Parution	07/01/2004
Nb. de pages	292
Format	16 x 23,5
Couverture	Relié
Poids	574g
Intérieur	Noir et Blanc
EAN13	9780814407707
ISBN13	978-0-8144-0770-7