Crisis Management in the Tourism Industry

Dirk Glaesser

280 pages, parution le 15/11/2005

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Résumé

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.

Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:

Terrorism and criminal activities
Risk perceptions and the influencing variables
The stakeholder concepts
Analysis methods- visibility of advantages/disadvantages of methods
Marketing instruments and best practices

Written by one of the world's leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA. The book provides discussion of:

The influential effect of the mass media
How crises effect the purchase decision process
Destination branding/image and its manipulation
Preventative crises management and strategies

Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.

Sommaire

Tourism in a changing world
The basics of crisis management
Crises' spheres of activity
Methods of analysis and prognosis
Strategic measures of crisis management
Crisis planning and organizational measures
Crisis management instruments
The future of crisis management

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Butterworth-Heinemann
Auteur(s)	Dirk Glaesser
Parution	15/11/2005
Nb. de pages	280
Format	19 x 24,5
Couverture	Broché
Poids	580g
Intérieur	Noir et Blanc
EAN13	9780750665230
ISBN13	978-0-7506-6523-0