Leading Strategic Change

Breaking through the Brain Barrier

J. Stewart Black, Hal B. Gregersen

194 pages, parution le 12/12/2002

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Résumé

Today, virtually every organization faces massive change. Unfortunately, change is extraordinarily difficult and most attempts to initiate and implement change fail. In Leading Strategic Change, J. Stewart Black and Hal B. Gregersen identify the core problem: changing the "mental maps" inside each of our heads.

Just as actual maps guide people's footsteps, mental maps guide daily behavior. Successful strategic change for the organization is all about changing individuals first, because they are the organization.

To change organizations, you must break through the brain barrier. Perhaps Yogi Berra described it best when he claimed, "Ninety percent of baseball is mental. The other fifty percent is physical." So, too, in business.

Leading Strategic Change systematically shows how to make the most important change of all: "redrawing" individuals' mental maps with new destinations and paths. Black and Gregersen identify the brain barriers that keep strategic change from success: failure to see, failure to move, and failure to finish.

* Overcoming the failure to see: Why organizations miss obvious market transformations—and what to do about it
* Breaking through the failure to move: Why people fail to change even when they see the need and how to break through this barrier
* Conquering the failure to finish: Why change "stalls out" and how to maintain the momentum
* Anticipating change: Creating the capability to anticipate change, move when needed, and finish in the future without "being told"

To change the organization, first individual.

Contents

Ch. 1 The Challenge of Leading Strategic Change
Ch. 2 Brain Barrier #1: Failure to See
Ch. 3 The Keys to Seeing: Contrast and Confrontation
Ch. 4 Brain Barrier #2: Failure to Move
Ch. 5 The Keys to Moving: Destinations, Resources, and Rewards
Ch. 6 Brain Barrier #3: Failure to Finish
Ch. 7 The Keys to Finishing: Champions and Charting
Ch. 8 Breakthrough Innovation and Growth
Ch. 9 Leading Strategic Change Toolkit: Conceiving
Ch. 10 Leading Strategic Change Toolkit: Believing
Ch. 11 Leading Strategic Change Toolkit: Achieving
Ch. 12 Getting Ahead of the Change Curve

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	J. Stewart Black, Hal B. Gregersen
Parution	12/12/2002
Nb. de pages	194
Format	16 x 23,5
Couverture	Relié
Poids	530g
Intérieur	Noir et Blanc
EAN13	9780130461087