Marketing

James L. Burrow - Collection South-western

666 pages, parution le 28/02/2005 (2^eme édition)

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Résumé

Why settle for the status Quo?

Marketing 2^e approaches marketing as an integrated set of tasks and functions, built on a solid set of foundations. Marketing functions are not presented as independent activities, but as a set of skills and knowledge that is combined with economics, finance, and career planning to create strategic plans. Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world - integrated, strategic, always changing.

Two-page DECA Prep features provide Case Studies and competitive event activities in every chapter. Coverage of business plans, entrepreneurship, real-world applications, projects, technology, Internet, ethics, and cross-curricular links have all been enhanced in this edition. The complete Marketing 2^e package provides lesson plans, video, technology, and online resources at the free Xtra! Web site.

Take a closer look

The most comprehensive DECA Prep available
Case Studies bring real businesses into the classroom
Free Xtra! Web site at marketxtra.swlearning.com contains a wealth of online learning tools
Complete coverage of the National Marketing Education Curriculum Standards
Helps students prepare for A*S*K Business Institute Credentialing

More than just a book

Student materials
Student Text
Adobe eBook
Activities and Study Guide

Multimedia
Video
Web site: marketxtra.swlearning.com

Instructor materials
Wraparound Instructor's Edition
Instructor's Resource CD
(PowerPoint® slides, Lesson Plans,Video Discussion Guide)
Instructor's Resource Box
ExamView® CD
(assessment software with test bank)
Chapter Tests

Sommaire

Marketing Today
Marketing Impacts Society
Marketing Begins with Economics
The Basics of Marketing
Using Marketing Research
Marketing Begins with Customers
Competition is Everywhere
Marketing for E-commerce
The Marketing Strategy
Develop a new Product
Services Need Marketing
Products for Resale
Get the Product to Customers
Determining the Best Price
Promotion Means Effective Communication
Be Creative with Advertising
Selling Satisfies the Customer
Moving into a Global Economy
Managing Risks
Marketing Requires Money
What Is Entrepreneurship?
Take Control with Management
Careers in Marketing

Voir tout

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson
Auteur(s)	James L. Burrow
Collection	South-western
Parution	28/02/2005
Édition	2^eme édition
Nb. de pages	666
Format	22 x 28,5
Couverture	Relié
Poids	1650g
Intérieur	Quadri
EAN13	9780538440967
ISBN13	978-0-538-44096-7