Strategic Issues in International Retailing

John Dawson, Roy Larke, Masao Mukoyama

224 pages, parution le 01/06/2006

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Résumé

As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Exploring key concepts in international retailing through in-depth studies of several retailers, this text provides accessible material for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing, and showing the contrasts in approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

Sommaire

Retail Internationalisation: How Is It Different from Industrial Internationalisation?, John Dawson and Mukoyama
Dimensions and Measurement of the Retail Internationalisation Process, John Dawson and Mukoyama
Strategic Issues: From vision to practices, Dupuis and Larke
Carrefour: Vertical Efficiency for Horizontal Competitiveness, Dupuis, Larke and Sang Chul Choi
Tesco: Responses to Local Markets, John Dawson, Larke and Sang Chul Choi
Royal Ahold: Multi-National, Multi-Channel, Multi-Format Food Provider, John Dawson, Burt and Larke
Inditex: Retailer, Manufacturer Links to Manage Time, Burt, Larke and John Dawson
Boots: The Transferability of Management Style and Culture, Davies and Larke
Requisites for Success in International Retailing: Uses of a Conceptual Model, Research Team
The Future and Global Scope of Retail Internationalisation, Research Team

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	John Dawson, Roy Larke, Masao Mukoyama
Parution	01/06/2006
Nb. de pages	224
Format	16 x 23
Couverture	Broché
Poids	355g
Intérieur	Noir et Blanc
EAN13	9780415343718
ISBN13	978-0-415-34371-8