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The Product Managers Handbook

Librairie Eyrolles - Paris 5e

The Product Managers Handbook

The Product Managers Handbook

- Collection Management

390 pages, parution le 06/01/2006 (3eme édition)


Guidelines for successfully managing your company's most vital competitive assets--its products

A skilled product manager is among a company's most valuable employees, responsible for spearheading every step in a product's lifecycle. The Product Manager's Handbook shows you how to develop and seamlessly integrate the key aspects of successful product management--product and market knowledge, financial and strategic skills, interpersonal ability, and more--to enhance your hands-on proficiency and ensure that you are a vital contributor to your company's long-term profitability.

Filled with the updated guidance and insights you need to become an accomplished, valued product manager, this comprehensively revised edition features:

  • All-new information on product management brand strategy and global brand management
  • Expanded guidelines and insights for getting top performance from teams and team members
  • Insightful "Business Briefs" featuring case studies of leading companies

In an environment of increasing product complexity, intense international competition, and accelerating customer sophistication, product managers can mean the difference between product success and failure. The Product Manager's Handbook provides a straightforward template that you can follow to create and deliver superior products and services to your company's customers, while at the same time providing long-term value to your company.

L'auteur Linda Gorchels

Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Managers Handbook.


  • Preface
  • Acknowledgments
  • Preparing Your Strategic Foundations
  • Product Planning and Implementation
  • Ongoing Leadership Challenges
  • Appendix A: The 3M ScotchCart II Cartridge
  • Appendix B: Sample Job Descriptions
  • Index
Voir tout

Caractéristiques techniques du livre "The Product Managers Handbook"

Éditeur(s) Mc Graw Hill
Auteur(s) Linda Gorchels
Collection Management
Parution 06/01/2006
Édition  3eme édition
Nb. de pages 390
Format 16 x 23,5
Couverture Relié
Poids 780g
Intérieur Noir et Blanc
EAN13 9780071459389
ISBN13 978-0-07-145938-9


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