The Product Managers Handbook

Linda Gorchels - Collection Management

390 pages, parution le 06/01/2006 (3^eme édition)

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Résumé

Guidelines for successfully managing your company's most vital competitive assets--its products

A skilled product manager is among a company's most valuable employees, responsible for spearheading every step in a product's lifecycle. The Product Manager's Handbook shows you how to develop and seamlessly integrate the key aspects of successful product management--product and market knowledge, financial and strategic skills, interpersonal ability, and more--to enhance your hands-on proficiency and ensure that you are a vital contributor to your company's long-term profitability.

Filled with the updated guidance and insights you need to become an accomplished, valued product manager, this comprehensively revised edition features:

All-new information on product management brand strategy and global brand management
Expanded guidelines and insights for getting top performance from teams and team members
Insightful "Business Briefs" featuring case studies of leading companies

In an environment of increasing product complexity, intense international competition, and accelerating customer sophistication, product managers can mean the difference between product success and failure. The Product Manager's Handbook provides a straightforward template that you can follow to create and deliver superior products and services to your company's customers, while at the same time providing long-term value to your company.

L'auteur - Linda Gorchels

Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Managers Handbook.

Sommaire

Preface
Acknowledgments
Preparing Your Strategic Foundations
Product Planning and Implementation
Ongoing Leadership Challenges
Appendix A: The 3M ScotchCart II Cartridge
Appendix B: Sample Job Descriptions
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Linda Gorchels
Collection	Management
Parution	06/01/2006
Édition	3^eme édition
Nb. de pages	390
Format	16 x 23,5
Couverture	Relié
Poids	780g
Intérieur	Noir et Blanc
EAN13	9780071459389
ISBN13	978-0-07-145938-9