Cheap Web Tricks!

Build and Promote a Successful Web Site without Spending a Dime

Anne Martinez

372 pages, parution le 01/10/2001

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Résumé

Whether your goal is to publicize, sell, or share something online, you can build a terrific Web site for a fraction of what you might have expected to pay. So, pin down a purpose and delve into this cost-saving gem. Loaded with resources - available at little or no cost - Cheap Web Tricks! Build and Promote a Successful Web Site Without Spending a Dime will help you access "the tools needed to design, construct, publish, and promote your own Web site". View plenty of real-world examples to help get you started, and follow step-by-step instructions for establishing a powerful Web presence virtually free.

Learn to cost-effectively build and publish a successful Web site
Organize your goals, determine what's feasible and well-stilted to your Web site, and then devise an
overall plan for design and execution
Use HTML to execute your clesign
Identify and meet the needs of your audience whether your goals are business or personal
Make a profit more quickly by reducing your startup expenses
Create and maintain a high quality Web presence
Learn new skills and share your ideas with the world
Promote your site through search engines, banners, and other
proven performers
Interpret traffic statistics and keep visitors coming to your Web site
Discover and resolve compatibility and technical issues

Contents

Buiding your Web site

Your mission : a dirt cheap, fabulously successful Web site
Defining your mission plan
Getting connected
Finding a home for your Web site
Choosing site creation tools
Effective web site design
Creating your Web pages
Housekeeping for webmasters
Publishing your site

Promoting your Web site

Buiding traffic with search engines and directories
No-cost promotion tips, tricks, and techniques
Evaluating your progress

Making a profit

Making money with affiliate programs
Selling products of services through your Web site
Selling advertising on your Web site
Cashing out

Building on your success

Goodies you can add
Starting and running and e-mail newsletter
Staying on top

References

HTML quick reference
Glossary
Index

L'auteur - Anne Martinez

Anne Martinez

is a respected computing writer and regular contributor to Contract Professional. She is the author of Get Certified and Get Ahead. Her work has also appeared in Small Business Builder and many other publications. She holds a degree in computer science and previously worked in the MIS department of a major corporation.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Anne Martinez
Parution	01/10/2001
Nb. de pages	372
Format	18,8 x 23,3
Couverture	Broché
Poids	542g
Intérieur	Noir et Blanc
EAN13	9780072190991