401 killer marketing tactics to increase sales, maximize profits, and stomp your competition

Tom Feltenstein - Collection Marketing

354 pages, parution le 01/09/2004

Ajouter à une liste

Indisponible

Résumé

Surefire, down-and-dirty guerilla marketing tactics for any business

No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers, and win more new customers than you can handle.

Written by a thirty-year marketing veteran who apprenticed at the knee of Ray Kroc--the man behind the McDonald's empire-401 Killer Marketing Tactics to Maximize Profits, Increase Sales, and Stomp Your Competition is a gold mine of tested-in-the-trenches marketing and promotional solutions. With the help of real-world examples from dozens of his clients--including Morton's Steak House, Wendy's, Wolfgang Puck, Ben and Jerry's, Coca-Cola, Hyatt, Haagen-Daaz, Subway, and others--Tom Feltenstein shows you how to:

Outwit, out-market and out-sell your competition every time
Wage champagne marketing and promotional campaigns on a beer budget
Develop a solid marketing plan and stick with it
Motivate and reward your employees for maximum sales results

L'auteur - Tom Feltenstein

Tom Feltenstein has helped thousands of companies in an array of industries from hotels, to retail, to convenience stores, to restaurants, and more. He has been a featured guest on "Larry King Live," "Lou Dobbs Money Line," "Bloomberg Radio," and "The David Letterman Show."

Sommaire

Introduction: Marketing Is a Way of Life
Planning the Battle-The Basics How to Choose the Right Tactics
Ten Steps before Launching Any Promotional Tactic
Must-Do Basic Tactics
Marketing to Your Internal Customer
Grand Opening/Reopening Tactics
Four Walls Promotions
Existing Customers
New Customers
Promotions for Charities and Churches
Civic Tactics
Direct Mail and Ads
Staff Incentives
Miscellaneous Tactics for Retailers
Cards, Coupons, Tear-Outs
Community Tactics
Students and Their Families
Leisure-Time Tie-Ins
Service and Professional Businesses
Restaurant, Food-Service, and Beverage Companies-Within Your Four Walls
Coupons and Other Come-Ons
Theme Nights
Drive-Through Tactics
Outrageous Ideas
Nonprofit Tactics
Opening Anniveraries
Holiday Tactics
Thanksgiving and Christmas Tactics
Quick College-Year Promotions
e-Marketing
Index

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Tom Feltenstein
Collection	Marketing
Parution	01/09/2004
Nb. de pages	354
Format	15 x 23
Couverture	Broché
Poids	488g
Intérieur	Noir et Blanc
EAN13	9780071441377
ISBN13	978-0-07-144137-7