China Now

Doing Business in the World's Most Dynamic Market

N. Mark Lam, John L. Graham

386 pages, parution le 08/11/2006

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Résumé

Turn East-West Relations Into Win-Win Situations

China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.

A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.

China Now includes:

The best regions to do business
Nonverbal cues and culture-based signals
Important travel, meeting, and personnel tips
Laws and regulations on customs, foreign trade, and investment
Protecting your intellectual property rights

Even if you've read Sun Tsu's The Art of War this book will help you master the art of peaceful negotiations-and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.

L'auteur - N. Mark Lam

N. Mark Lam is an attorney and business advisor specializing in East-West negotiations, and is the CEO of the world's largest Internet radio network, Live365.com. His area of expertise is in forming global alliances and resolving business and legal conflicts for global high-tech companies, including Philip Electronics and Hon Hai Precision Industry Co., Ltd.

L'auteur - John L. Graham

John L.Graham is a Professor of International Business at the Paul Merage School of Business, University of California, Irvine, and a world recognized scholar in the area of international business negotiations. During the last 25 years, he has provided advice and training to executive groups at Fortune 500 companies and other institutions, including Toyota, Honeywell, Ford, AT&T, and the U.S. State Department.

Sommaire

Acknowledgments
Shanghaied in Shanghai?
What Happens When Americans Meet Chinese Across the Negotiation Table?
Regional Differences in Chinese Business Systems and Behaviors
Negotiating and Enforcing Intellectual Property Rights (IPRs)
Conclusions
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	N. Mark Lam, John L. Graham
Parution	08/11/2006
Nb. de pages	386
Format	16 x 23,5
Couverture	Relié
Poids	723g
Intérieur	Noir et Blanc
EAN13	9780071472548