Cracking the Ad Code

Jacob Goldenberg, Amnon Levav, David Mazursky, Sorin Solomon

178 pages, parution le 01/04/2009

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Résumé

Do you need to produce successful creative ideas in advertising?

If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Cambridge University Press
Auteur(s)	Jacob Goldenberg, Amnon Levav, David Mazursky, Sorin Solomon
Parution	01/04/2009
Nb. de pages	178
Format	24 x 17
Couverture	Broché
Poids	370g
Intérieur	Noir et Blanc
EAN13	9780521675970
ISBN13	978-0-521-67597-0