Product Marketing for Technology Companies

Mark Butje

190 pages, parution le 23/03/2005

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Résumé

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:

selecting target markets
creating a positioning statement
writing a financial paragraph
motivating others thereby demonstrating how to act as a bridge between sales, development and finance.

Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

Audience Product managers/marketing managers for Information, Communication and Technology companies; marketing consultants; marketing trainers; students on technology courses.

Sommaire

The spider in the Web
The product life-cycle process
Mission statement for your product
Product positioning
The product adoption life-cycle
The product launch
Cost price calculations
Finance for non-financials
You and the sales force
You and the engineers
If the product is a service
Managing Product portfolio
Appendices

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Butterworth-Heinemann
Auteur(s)	Mark Butje
Parution	23/03/2005
Nb. de pages	190
Format	15,5 x 23,5
Couverture	Broché
Poids	330g
Intérieur	Noir et Blanc
EAN13	9780750659949
ISBN13	978-0-7506-5994-9