Complicated lives

Sophisticated consumers, intricate lifestyles, simple solutions

Michael Willmott, William Nelson

258 pages, parution le 14/10/2003

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Résumé

Comprehensive, cogenf, thought provoking; at once both practical and visionary. This important book has its finger on the pulse. Don't overtook it.

Alan Mitchell, author of Right Side Up, ond co-author of The New Bottom Line

For anyone interested in today's society this is a must read. A brilliant book which brings empirical understanding to our complex lifestyles.

Alan McWalter, now has a portfolio of business interests having previously been Group Marketing director at Marks&Spencer, and a Director of Woolworths and Comet.

Steadily rising affluence and greater freedom have brought us more choices, more opportunities, and richer lifestyles than ever before.

However, here is the 'paradox of progress' - that our expectations are greater than ever, that there is enough time, and that the great majority of us are suffering from 'choice overload'. Life often feels too hectic, too pressured - too complicated.

Would we really wont to turn back the clock to simpler times ? Absolutely not - today's consumers are richer, healthier, safer and have more freedom than any before them. But to reap the benefits of progress, consumers need help to cope with the complexities they face. This is the key problem in the lives of the affluent majority, and a prime opportunity for business in the 21st century.

In a book as useful to consumers as it is to business strategists, Willmott and Nelson present in-depth analysis of the complexities of modern consumers' lives, and provide innovative and practical, responses for business and marketing strategy.

Introduction
It's a complicated life
The new individualism
The routeless society
Human capital and the ntework society
Technology and complexity
The choice explosion
Regendering life
The parenting challenge
The anxiety society
Complicated times
Navigating a complex world
Notes
Index

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Michael Willmott, William Nelson
Parution	14/10/2003
Nb. de pages	258
Format	16 x 23,5
Couverture	Relié
Poids	520g
Intérieur	Noir et Blanc
EAN13	9780470857014
ISBN13	978-0-470-85701-4