Consumer Behavior

Leon G. Schiffman, Leslie Kanuk

650 pages, parution le 30/04/2003 (8^eme édition)

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Résumé

This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through 7 editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes numerous mini-cases.

Contents

Part I. Introduction.

Introduction: Diversity in the Marketplace
Consumer Research
Market Segmentation

Part II. The consumer as an individual.

Consumer Motivations
Personality and Consumer Behavior
Consumer Perception
Consumer Learning
Consumer Attitude Formation and Change
Communication and Consumer Behavior

Part III. Consumers in their social and cultural settings

Reference Groups and Family Influences
Social Class and Consumer Behavior
The Influence of Culture on Consumer Behavior
Subcultures and Consumer Behavior
Cross-Cultural Consumer Behavior: An International Perspective

Part IV. The consumer's decision making process

Consumer Influence and the Diffusion of Innovations
Consumer Decision Making
Glossary
Company Index
Name Index
Subject Index
Credits

L'auteur - Leon G. Schiffman

St. John's University

L'auteur - Leslie Kanuk

CUNY-Baruch College

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Leon G. Schiffman, Leslie Kanuk
Parution	30/04/2003
Édition	8^eme édition
Nb. de pages	650
Format	20 x 25,5
Couverture	Broché
Poids	1200g
Intérieur	2 couleurs
EAN13	9780130491756