Guide to Managerial Persuasion and Influence

Jane Thomas

104 pages, parution le 18/11/2003

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Résumé

For courses in Business Communication and Managerial Communication.

This brief, student-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships, culture, and the context of persuasive communication.

Practical, relevant content—e.g., appealing to and motivating different kinds of people; enhancing credibility; developing working relationships; being influential within organizational hierarchy; and gaining compliance and agreement with ideas.
Prepares students for their successful future in business—and life—by offering them specific advice and strategies (that can be used immediately) for numerous persuasive situations.
Coverage of argument development.
Teaches students how to state their position clearly, provide reasons to support that position, choose evidence that supports those reasons, and make them all fit together logically.
A focus on logic.
Shows students how to create a logical message structure as well as avoid the pitfalls of unfair and illogical arguments.
An intercultural perspective—Addresses such issues as context; time; view of society; view of employee; view of authority; silence; and gender.
Provides students with information on differences among the various world cultures, and helps them deal with people from cultures other than their own.
Extremely readable format—Features charts and headings to highlight specific information.
Makes this book easy-to-use by presenting key ideas without lengthy academic explanations, cases, or exercises.

Introduction
Develop Your Argument
Check Your Logic
Analyze Your Audience
Motivate Your Audience
Study the Organization
Consider the Intercultural Environment
Bibliography

L'auteur - Jane Thomas

University of Michigan Business School

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Jane Thomas
Parution	18/11/2003
Nb. de pages	104
Format	14 x 20,5
Couverture	Broché
Poids	145g
Intérieur	Noir et Blanc
EAN13	9780131405684
ISBN13	978-0-13-140568-4