Smart retail : how to turn your store into a sales phenomenon

Richard T. Hammond

142 pages, parution le 21/10/2003

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Indisponible

Résumé

A really practical and helpful guide, essential reading for anyone involved in retailing

Charles Dunstone, CEO, The Carphone Warehouse

This book is full of practical good things to make running stores that bit easier to get right.

Julian Richer, Chairman and Founder, Richer Sounds

A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.

Vittorio Radice, Executive Director, Marks & Spencer (former Chief Executive, Selfridges)

This is how it's done.

Umesh Vadodaria, General Manager, PC World

Detail is amazing. It's immediate, exciting, risky - and downright tough. Running shops gets into your bloodstream. But even though retail has been credited for saving whole economies, it is still possibly the least understood of all business practices.

This is the first 'how to' retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.

A book about doing it.

Allan Leighton, Chairman, Royal Mail (former CEO, ASDA)

You. Let's get down to business
- Rolling snowballs and reading stores
- Naked passion makes us great
- Rising above the crowd
People. Make me happy and I will make you money
- How to build a great store culture
- How to get people out of bed
- All we need is a little better every time
Customer. Make me snappy and I will give you my money
- How to make more money
- Where competitive advantage comes from
- Promote or die
- Marketing for real people
Store. Surprise and delight to put more money in the till
- Store environment
- Epilogue
Appendices

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Richard T. Hammond
Parution	21/10/2003
Nb. de pages	142
Format	15,5 x 23,5
Couverture	Broché
Poids	320g
Intérieur	Noir et Blanc
EAN13	9780273675211
ISBN13	978-0-273-67521-1