The why of consumption

Contemporary perspectives on consumer motives, goals and desires

S. Ratneshwar, David Glen Mick, Cynthia Huffman

350 pages, parution le 22/05/2003

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Résumé

What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? This book provides provocative answers to all of these questions. It brings together an international collection of authors from a variety of disciplines; they offer new and critical perspectives summarize key findings and provide important theoretical frameworks to guide the reader through the subject.

The book is unique in its focus and its multifaceted approach. Anyone interested in consumption and consumer behaviour and research will find fascinating and important insights to illuminate the subject.

Contents

Introduction:The Why of Consumption
Consumer Goal Structures and Goal Determination Processes: An Integrative Framework
The Role of Emotions in Goal-Directed Behavior
Minimizing Negative Emotions as a Decision Goal: Investigating Emotional Trade-Off Difficulty
The Role of Approach/Avoidance Asymmetries in Motivated Belief Formation and Change
The Missing Streetcare Named Desire
Postmodern Consumer Goals Made Easy!!!!
Authenticating Acts and Authoritative Performances: Questing for Self and Community
Representations of Women's Identities and Goals: The Past Fifty Years in Film and Television
The Urge to Buy: A Uses and Gratifications Perspective on Compulsive Buying
On Selling Brotherhood Like Soap: Influencing Everyday Disposal Decisions
Timestyle and Consuming Time: Why We Do What We Do With Our Time
Using Narratives to Discern Self-Identity Related Consumer Goals and Motivations
The Power of Metaphor
Lattice Analysis in the Study of Motivation
More than a Rat, Less Than God, Staying Alive
Four Questions About Consumer Motivation Research

Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	S. Ratneshwar, David Glen Mick, Cynthia Huffman
Parution	22/05/2003
Nb. de pages	350
Format	14,7 x 23,5
Couverture	Broché
Poids	550g
Intérieur	Noir et Blanc
EAN13	9780415316170
ISBN13	978-0-415-31617-0