Take Your Business Global

How to Develop International Markets

Gerhard W. Kautz

306 pages, parution le 30/11/2003

Ajouter à une liste

Indisponible

Résumé

Think Big-Take Your Business Global!

Dreaming of big returns from selling your product in the global marketplace? Want an expert in your corner to show you the ropes? Get the guidance you need from international marketing and distribution expert Gerhard Kautz to explore sales avenues outside the United States and position your products effectively in the international marketplace. Use his hands-on approach to find the countries with the best markets for your products, sign the deal, and get your money in the bank! Kautz unlocks his toolbox packed with cost-effective ideas, proven marketing information on 120 countries, and import/export contacts.

Get the inside track on how to:

Assess your export possibilities

Identify potential international customers

Prepare for a target-country visit

Build relationships with marketing agents

Successfully price and promote your product

Overcome sales challenges

Take Your Business Global arms you with the vital information you need to do business around the globe-while avoiding the pitfalls. So get ready to reap big rewards!

L'auteur - Gerhard W. Kautz

With more than two decades of global marketing experience, Gehrard W. Kautz is president of GWEM Systems Limited, an international marketing consulting company founded in 1981. A willing mentor and author of the book Exporting, Kautz has conducted business in over forty countries, guiding small to medium-sized companies through the maze of global sales and marketing.

Sommaire

Preface
Using This Book
Assess Your Export Possibilities
Identify Potential International Customers
Select the Best Country for Your Product
Prepare to Visit Your Target Country
Select a Marketing Agent
Determine Your Promotion and Pricing
Meet the Sales Challenges
Appendix A: Predeparture Checklists
Appendix B: Information About 120 Countries
Appendix C: Glossary of International Marketing Terms
Index

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Entrepreneur Press
Auteur(s)	Gerhard W. Kautz
Parution	30/11/2003
Nb. de pages	306
Format	15 x 22,5
Couverture	Broché
Poids	443g
Intérieur	Noir et Blanc
EAN13	9781932156522
ISBN13	978-1-932156-52-2