Consumer Behaviour

Martin Evans, Ahmad Jamal, Gordon Foxall

404 pages, parution le 10/02/2006

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Résumé

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.

L'auteur - Martin Evans

Martin Evans is Senior Teaching Fellow in Marketing at Cardiff Business School.

L'auteur - Ahmad Jamal

Ahmad Jamal is Lecturer in Marketing at Cardiff Business School

L'auteur - Gordon Foxall

Gordon Foxall is Distinguished Research Professor at Cardiff Business School.

Sommaire

About the Authors
Preface
Individual Aspects of Consumer Behaviour
Social and Group Aspects of Consumer Behaviour
Integrated Approaches to Consumer Behaviour
Glossary
References
Index
Acknowledgements

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Martin Evans, Ahmad Jamal, Gordon Foxall
Parution	10/02/2006
Nb. de pages	404
Format	19,5 x 26
Couverture	Broché
Poids	1106g
Intérieur	Quadri
EAN13	9780470093528
ISBN13	978-0-470-09352-8