Customer Intelligence

From Data to Dialogue

Sean Kelly

252 pages, parution le 02/12/2005

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Résumé

Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

L'auteur - Sean Kelly

Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.

Sommaire

Foreword by Malcolm McDonald
Acknowledgements
Introduction
1990- 2000: The Decade of Customer Information Exploitation
2000- 2010: The Decade of Customer Information Exchange
Notes
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Sean Kelly
Parution	02/12/2005
Nb. de pages	252
Format	15,5 x 23,5
Couverture	Relié
Poids	534g
Intérieur	Noir et Blanc
EAN13	9780470018583
ISBN13	978-0-470-01858-3