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E-Business Fundamentals

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E-Business Fundamentals

E-Business Fundamentals

Paul Jackson, Peter M. Eckersley, Lisa Harris

272 pages, parution le 16/06/2003

Résumé

eBusiness Fundamentals gives a broad overview of key eBusiness issues from both managerial and technical perspectives by introducing issues of marketing, human resource management, ethics, operations management, law, the eBusiness environment, web site design and computing basics. Each chapter has been written by a specialist.

Throughout the text there are activities, 'think-points' and questions with indicative feedback to test understanding and provide an inclusive learning experience. The accompanying online resources will update the text with additional case studies and links to web based material.

This text will be invaluable to students on eBusiness courses but also to students taking modules in eBusiness as part of traditional degrees in Business, Marketing, Computing and Information Systems.

Contents

  • Introduction Paul Jackson
  • Chapter 1. The eBusiness Environment Fintan Clear
  • Chapter 2. The Legal Environment for eBusiness Dave Wadsworth
  • Chapter 3. The Ethical Environment for eBusiness Laura Spence
  • Chapter 4. Internet Technologies Steve Cockett
  • Chapter 5. Organizational Considerations for eBusiness Lisa Harris and Nelarine Cornelius
  • Chapter 6. Operations Management for eBusiness Fintan Clear and Colin Millar
  • Chapter 7. Web Design Leon Cruickshank
  • Chapter 8. eBusiness in a Global Context Geraldine Cohen
  • Conclusions Paul Jackson

L'auteur - Paul Jackson

Editor

L'auteur - Lisa Harris

Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunei University. She is founder of the University's e-Commerce research group and is Course Director for the BSc in e-Commerce. She is author of Marketing the e-Business (Routledge, 2002) and co-editor of the Routledge e-Business series.

Caractéristiques techniques

  PAPIER
Éditeur(s) Routledge
Auteur(s) Paul Jackson, Peter M. Eckersley, Lisa Harris
Parution 16/06/2003
Nb. de pages 272
Format 15,5 x 23,5
Couverture Broché
Poids 490g
Intérieur Noir et Blanc
EAN13 9780415255950
ISBN13 978-0-415-25595-0

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