E-Business Fundamentals

Paul Jackson, Peter M. Eckersley, Lisa Harris

272 pages, parution le 16/06/2003

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Résumé

eBusiness Fundamentals gives a broad overview of key eBusiness issues from both managerial and technical perspectives by introducing issues of marketing, human resource management, ethics, operations management, law, the eBusiness environment, web site design and computing basics. Each chapter has been written by a specialist.

Throughout the text there are activities, 'think-points' and questions with indicative feedback to test understanding and provide an inclusive learning experience. The accompanying online resources will update the text with additional case studies and links to web based material.

This text will be invaluable to students on eBusiness courses but also to students taking modules in eBusiness as part of traditional degrees in Business, Marketing, Computing and Information Systems.

Introduction Paul Jackson
Chapter 1. The eBusiness Environment Fintan Clear
Chapter 2. The Legal Environment for eBusiness Dave Wadsworth
Chapter 3. The Ethical Environment for eBusiness Laura Spence
Chapter 4. Internet Technologies Steve Cockett
Chapter 5. Organizational Considerations for eBusiness Lisa Harris and Nelarine Cornelius
Chapter 6. Operations Management for eBusiness Fintan Clear and Colin Millar
Chapter 7. Web Design Leon Cruickshank
Chapter 8. eBusiness in a Global Context Geraldine Cohen
Conclusions Paul Jackson

L'auteur - Paul Jackson

Editor

L'auteur - Lisa Harris

Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunei University. She is founder of the University's e-Commerce research group and is Course Director for the BSc in e-Commerce. She is author of Marketing the e-Business (Routledge, 2002) and co-editor of the Routledge e-Business series.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	Paul Jackson, Peter M. Eckersley, Lisa Harris
Parution	16/06/2003
Nb. de pages	272
Format	15,5 x 23,5
Couverture	Broché
Poids	490g
Intérieur	Noir et Blanc
EAN13	9780415255950
ISBN13	978-0-415-25595-0