Inside Consumption

Consumer Motives, Goals, and Desires

S. Ratneshwar, David Glen Mick

384 pages, parution le 29/09/2005

Ajouter à une liste

Indisponible

Résumé

What do we know about consumer motives, goals, and desires?

Why do we choose to buy and consume certain products and services from the many available in the marketplace?

Following the pioneering and successful volume, The Why of Consumption (2000), the same editors have brought together an all-new cast of leading scholars to address modern-day issues in consumer motivation. Representing diverse viewpoints and drawing on relevant theories and frameworks grounded in fields such as cognitive, clinical, and social psychology, behavioral decision theory, sociology, semiotics, cultural anthropology, and culture studies the chapters in this volume address a variety of topics.

Topics include:

The interplay between the heart and the mind in what consumers desire
Hedonic, utilitarian, and variety-seeking motives
Implications of a promotion versus prevention focus in consumer decision-making
Motives for engaging in socially undesirable consumer behaviors
How individual consumers, communities and cultures come to value brands, fashion goods, and objects of art
Inter-generational as well as information age influences on the motives underlying consumers' identities, both present and future

This provocative and important book provides insights for students, scholars and practitioners who seek to understand the vital relationship between motivation and consumption.

Sommaire

Introduction
Promotion and Prevention in Consumer Decision Making
The Three Faces of Hope: Chasing Hoped-For Consumption Outcomes
Hedonic and Utilitarian Consumption
Interplay of the Heart and Mind in Decision Making
Variety for the Sake of Variety?
Decisions by Rules: Disassociation between Consumer Preferences and Willingness to Act
We Are What We Were: Intergenerational Influences in Consumer Behavior
Consumption Communities
To Attract and Control: Spectacle and Social Geography in the New Means of Consumption
A Dialectical Model of Brand Desires
Vincent van Gogh as Myth and Commodity
The Identity Motive in Digital Interactive Markets
The Why of Fashion: Fashioning Social Meaning through the Visual Articulation of Collective Mixed Emotions
Can Social Marketing Messages Boomerang and Motivate Socially Irresponsible
I Know But...: The Role of Motives and Effect on Health Behaviors
Death, Where is Thy Sting?: Mortality and the Consumer Motivation
Commentary
Commentary

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	S. Ratneshwar, David Glen Mick
Parution	29/09/2005
Nb. de pages	384
Format	15,5 x 23,5
Couverture	Broché
Poids	580g
Intérieur	Noir et Blanc
EAN13	9780415341943
ISBN13	978-0-415-34194-3