Power Up Your Profits

31 Days to Better Selling

Troy Waugh

346 pages, parution le 07/02/2004 (2^eme édition)

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Résumé

Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction

This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules.

L'auteur - Troy Waugh

Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

Sommaire

Better Selling Starts with You
Target Better Clients
Better Selling Helps Your Clients
Power Tools for Better Selling
All Selling Is Personal Selling
Extend Your Profits

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Troy Waugh
Parution	07/02/2004
Édition	2^eme édition
Nb. de pages	346
Format	16 x 23,5
Couverture	Relié
Poids	660g
Intérieur	Noir et Blanc
EAN13	9780471651499
ISBN13	978-0-471-65149-9