See, Feel, Think, Do

The power of instinct in business

Andy Milligan, Shaun Smith

190 pages, parution le 16/02/2006

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Résumé

Experience marketing is the method behind some of the best inventions and most innovative ideas in business today, effectively observing the way real people act in real situations. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts. Traditional market research relies on the use of interviews and focus groups, however, watching customers in shops, at hotels, and on the streets is a faster and more direct way to analyze consumer behavior, as demonstrated in both anecdotal stories and actual case studies. Experience marketing is also the common sense formula by which small business owners and corporation executives alike need only see their customers in action, imagine how they feel, think of better ways to serve them, and act upon them.

Sommaire

Introduction
What is See, Feel, Think, Do?
See: Expérience it for yourself
Feel: Empathizing with your customers
Think: There's no such thing as a stupid idea
Do: Make it so
The power of "Why?"
Summary: Putting it together
How to See, Feel, Think, and Do - The toolkit

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Marshall Cavendish
Auteur(s)	Andy Milligan, Shaun Smith
Parution	16/02/2006
Nb. de pages	190
Format	15,5 x 23,5
Couverture	Broché
Poids	310g
Intérieur	Noir et Blanc
EAN13	9781904879558
ISBN13	978-1-904879-55-8