Strategic Product Creation

How to Deliver Customer Satisfaction at Every Level of Your Company

Ronald L. Kerber, Timothy M. Laseter

330 pages, parution le 23/02/2007

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Résumé

Create and market the right product-fast

Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.

Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
Highlights seven principles of effective product creation
Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
Includes key questions and milestone decision issues from each stage of the product creation process
Covers both short- and long-term strategies, coupled with suggestions for advanced technology
Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
Addresses sensitive issues of branding and intellectual property rights

L'auteur - Ronald L. Kerber

Ronald L.Kerber, Ph.D. is the former executive vice president and CTO of Whirlpool Corporation. He is a leading consultant with the Department of Defense.

L'auteur - Timothy M. Laseter

Timothy M. Laseter, Ph.D. serves on the faculty of the Darden Graduate School of Business Administration at the University of Virginia.

Sommaire

Internet and Affiliate Marketing Basics
Basic Hardware and Software Components
Basic Business Set-Up
Identify an Idea with Profit Potential
Identify Your Competitors
Determine Your profit Potential
Find Merchants with Affiliate Programs
Choose the Best Programs with the Best Products
Diversify or Die
Plan and Build Your Site
Write Compelling Product Endorsements
Turn 'Clicks' into Customers
Market Your Site
Manage Your Business
Evaluate Your Site's Performance
Grow Your Business

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Ronald L. Kerber, Timothy M. Laseter
Parution	23/02/2007
Nb. de pages	330
Format	16 x 24
Couverture	Relié
Poids	630g
Intérieur	Noir et Blanc
EAN13	9780071486552
ISBN13	978-0-07-148655-2