Consumer Behavior

Deborah J. MacInnis, Wayne D. Hoyer

700 pages, parution le 15/01/2004

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Résumé

Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.

A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.

L'auteur - Deborah J. MacInnis

Deborah J. MacInnis , University of Southern California

L'auteur - Wayne D. Hoyer

Wayne D. Hoyer , University of Texas, Austin

Sommaire

An Introduction to Consumer Behavior
- Understanding Consumer Behavior
- Developing and Using Information About Consumer Behavior
The Psychological Core
- Motivation, Ability, and Opportunity
- Exposure, Attention, and Perception
- Knowledge and Understanding
- Attitudes Based on High Consumer Effort
- Attitudes Based on Low Consumer Effort
- Memory and Retrieval
The Process of Making Decisions
- Problem Recognition and Information Search
- Judgment and Decision Making Based on High Consumer Effort
- Judgment and Decision Making Based on Low Consumer Effort
- Post-Decision Processes
The Consumer's Culture
- Regional, Ethnic, and Religious Influences on Consumer Behavior
- Social Class Influences on Consumer Behavior
- Age, Gender, and Household Influences on Consumer Behavior
- Social Influences on Consumer Behavior
- Psychographics: Values, Personality, and Lifestyles
Consumer Behavior Outcomes
- Symbolic Consumer Behavior
- Adoption of, Resistance to, and Diffusion of Innovations
Consumer Welfare
- Consumerism and Public Policy Issues
- The Dark Side of Consumer Behavior and Marketing

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Houghton Mifflin
Auteur(s)	Deborah J. MacInnis, Wayne D. Hoyer
Parution	15/01/2004
Nb. de pages	700
Format	21 x 26
Couverture	Relié
Poids	1470g
Intérieur	Noir et Blanc
EAN13	9780618264827
ISBN13	978-0-618-26482-7