How to Write a Marketing Plan

John Westwood

122 pages, parution le 01/03/2000 (2^eme édition)

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Résumé

A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results.

Hot to Write a Marketing Plan makes the arduous task of writing a marketing plan much easier. This practical step-by-step guide details each of the steps needed to formulate a workable and successful plan. Fully updated and packed with exercises to help you produce sections of your own marketing plan, this comprehensive workbook takes you through all the essential stages, including:

carrying out a marketing audit
setting objectives and the strategies to achieve them
setting budgets
writing and presenting the plan.

How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.

Contents

Introduction
Situation analysis - the marketing audit
Objectives, strategies and actions plans
Distribution, promotion and budgets
Writing the plan
Presenting the plan, follow-up and revision
Appendix - marketing plan for the UK market

L'auteur - John Westwood

John Westwood has held a wide variety of senior sales and marketing positions, and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, also published by Kogan Page.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Kogan Page
Auteur(s)	John Westwood
Parution	01/03/2000
Édition	2^eme édition
Nb. de pages	122
Format	13,5 x 21,5
Couverture	Broché
Poids	170g
Intérieur	Noir et Blanc
EAN13	9780749432546