The definitive guide to marketing planning

The fast track to intelligent planning and implementation for executives

Angela Hatton

262 pages, parution le 01/04/2000

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Résumé

It's an old adage, and like many clichés, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will
need to either write or agree a marketing plan. Plans which will form the basis of how a company relates to their market place and
how they intend to reach their strategic goals.

There is of course a myriad of books on marketing planning on the market. Unlike many of the titles on the market, this one gives you
the real low-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals.

Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as
BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with
the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London
University.

L'auteur - Angela Hatton

Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Angela Hatton
Parution	01/04/2000
Nb. de pages	262
Format	17,2 x 24,3
Couverture	Broché
Poids	603g
Intérieur	Noir et Blanc
EAN13	9780273649328
ISBN13	978-0-273-64932-8