The Future of Men

Marian Salzmann, Ira Matathia, Ann O'reilly

242 pages, parution le 29/09/2005

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Résumé

From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market.

From the team that created the buzz around the word "metrosexual"
Businesses--from automobiles to cosmetics--are implicated in this change
The flipside of Faith Popcorn's EVEolution

L'auteur - Marian Salzmann

is a seasoned advertising executive and one of the world's leading trendspotters. Chief Strategy Officer at Euro RSCG Worldwide, she is also the coauthor, with Ira Matathia and Ann O'Reilly, of the international bestseller Next: Trends for the Near Future. A trailblazer who was awarded the first online market-research franchise on AOL, Salzman is widely considered to be the inventor of online focus groups.

L'auteur - Ira Matathia

is the bestselling coauthor of Next. He is also the Managing Director at Euro RSCG, MVBMS Partners, and a former president of Chiat/Day in Canada and New York. He is a well-known speaker on the international circuit.

L'auteur - Ann O'reilly

is a writer and editor who has worked for agencies such as Chiat/Day and Young & Rubicam. She currently serves as Editorial Director of S.T.A.R. (Strategic Trendspotting and Research) at Euro RSCG, and is also coauthor of Next.

Sommaire

Acknowledgments
Introduction
The Great Gender Shift
Me Tarzan, You Jane--The Biology of Gender
What Is Masculinity?
Beyond Metrosexualmania: The Ubersexual Man as King of the Castle
The Tables Turn for Women
Mass Media, Advertising & the Modern Man
Real Men and Their Real Role Models
New Rules for the Mating Game
How Are Men Handling the Sea Changes
Conclusion: M-Ness--The Bright Future of Men
Notes Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Palgrave
Auteur(s)	Marian Salzmann, Ira Matathia, Ann O'reilly
Parution	29/09/2005
Nb. de pages	242
Format	16 x 24
Couverture	Relié
Poids	477g
Intérieur	Noir et Blanc
EAN13	9781403968821
ISBN13	978-1-4039-6882-1