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The Solution-Centric Organization

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The Solution-Centric Organization

The Solution-Centric Organization

286 pages, parution le 29/06/2006

Résumé

The Solution-Centric Organization provides a comprehensive framework for moving companies away from a product/price orientation to a successful, solution-centric approach that includes sales, marketing, communication, and a problem-solving mentality.

Written by the CEO and Marketing VP of Sales Performance International (SPI)_a company that has trained thousands of senior managers in the principles of Solution Selling®_this business-building resource shows how to transform an organization so that it can better solve customers' problems, and thereby differentiate itself from the competition. The Solution-Centric Organization takes managers step by step through:

  • A New Sales Environment:provides the rationale for transforming a company into a solution-centric organization, fully describing the emerging emphasis on solution-centricity, the growing trend in solutions focus, and common reactions to sales performance problems in business today
  • Solution-Centric Concepts and Principles: explains the essentials of solution-centricity and how to embrace them, exploring the implications for sales, the kinds of organizational transformations needed to become solution-centric, and the dangers of 'pseudo solutions'
  • A Practical Framework to Drive Performance Improvement: offers a systemic approach for aligning marketing and sales functions to support solution-centric behavior and integrate those activities to improve revenue generation
  • Sales Performance Health Check_presents a methodology for assessing where systemic factors have a negative impact on overall sales performance, featuring objective assessment criteria for each of 26 performance areas and numerous templates and tools for understanding customer problems and needs

Designed to help organizations capitalize on the realities of 21st century business, this essential management guide contains clear starting points for moving a company to the powerful solution-centric model, plus practical benchmarks for measuring the success of the transformation.

Authoritative and easy to use, The Solution-Centric Organization equips forward-looking companies with all the concepts, methodology, and techniques needed to reap the rewards of becoming solution-centric: significant competitive advantage, larger sales volume, increased revenue and profit, higher employee morale, and greater customer loyalty.

Sommaire

  • A new sales environment
    • A focus on solution-centricity
    • The solutions bandwagon
    • Common reactions to performance problems
  • Solution-centric concepts and principles
    • The emergence of pseudo-solutions
    • Four fundamental transformations
  • Practical framework to drive performance improvement
    • The value perception gap
    • The sales performance improvement framework
  • Sales performance health check
    • The value framework and messaging platform
    • The go-to-market approach
    • Communications alignment
    • Management and support systems
    • Sales process and methodologies
    • Individual skills and knowledge
    • Organizational implications
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Caractéristiques techniques du livre "The Solution-Centric Organization"

  PAPIER
Éditeur(s) Mc Graw Hill
Auteur(s) Keith Eades, Robert E. Kear
Parution 29/06/2006
Nb. de pages 286
Format 16 x 24
Couverture Relié
Poids 635g
Intérieur Noir et Blanc
EAN13 9780072262643
ISBN13 978-0-07-226264-3

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