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21 powerful ways to transform your business and boost your profits quickly

Brian Tracy

186 pages, parution le 27/06/2003


"TurboStrategy is for companies that want to make immediate changes and get rapid results"
-Brian Tracy

All the business wisdom in the world isn't worth a dime if it doesn't produce results. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success with TurboStrategy.

"I call it TurboStrategy," says Tracy,"because it is an intensive, fast, short, sharp, effective way of setting and implementing any strategy." Now companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Readers will discover the practical techniques that the most successful businesses use to thrive, even in the toughest markets. They'll also learn how to:

  • Maintain flexibility, the key to dealing with an ever-changing business landscape
  • Articulate their business's vision, values, mission, purpose, and goalsóboth short- and long-term
  • "Draw a line through the past" and become their own turnaround specialists
  • Hire the best people -and motivate them to excellence

Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Brian Tracy will show any company how to turbocharge its strategy and get its business firing on all cylinders.


  • Introduction
  • Start Where You Are
  • Draw a Line Under the Past
  • Conduct Basic Business Analysis
  • Decide Exactly What You Want
  • Create Your Ideal Future
  • Design a Mission Statement
  • Reinvent Your Organization
  • Select the Right People
  • Market More Effectively
  • Analyze Your Competition
  • Do It Better, Faster, Cheaper
  • Change Your Marketing Mix
  • Position Your Company For Success
  • Develop Strategic Business Units
  • Sell More Effectively
  • Eliminate the Bottlenecks
  • Reengineer Your Company
  • Pump Up Your Profits
  • Commit to Continuous Improvement
  • Concentrate on the Core
  • Focus on Results
  • Conclusion
  • Bibliography
  • The TurboStrategy Process
  • The TurboCoaching Process
  • Index

L'auteur - Brian Tracy

Brian Tracy (Solana Beach, CA) is one of the world's most successful speakers and consultants on personal and professional development. He is the author of many books, including Focal Point, Be a Sales Superstar, Create Your Own Future, Eat That Frog! and Goals.

Autres livres de Brian Tracy

Caractéristiques techniques

Éditeur(s) Amacom
Auteur(s) Brian Tracy
Parution 27/06/2003
Nb. de pages 186
Format 15,5 x 23,5
Couverture Relié
Poids 415g
Intérieur Noir et Blanc
EAN13 9780814471937
ISBN13 978-0-8144-7193-7

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