Consumer behavior

Roger D. Blackwell, Paul W. Miniard, James F. Engel

590 pages, parution le 01/01/2001 (9^eme édition)

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Résumé

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

Benefits:

The text's consistent focus on economic, demographic, and sociocultural trends helps orient students to the many aspects impacting buyer behavior and long-term strategic planning.
Flexibility of EKB model to be adapted by professors in order to structure the course around important consumer behavior topics.
NEW! Concise Coverage: While not losing any important topics in consumer behavior, the text has been condensed into 16 chapters.
NEW! Brand new cases, as well as new PowerPoint CD-ROM, bring concepts and theories of consumer behavior to life.
NEW! EKB model, as well as core chapter information, has been updated to reflect technology's impact on consumer behavior.
NEW! Text includes the most up-to-date research in the field of consumer behavior and in important CB topics such as decision-making.
New information of psychological processes and their affects on CB has been included.

Contents

Introduction to Consumer Behavior

Consumer Behavior and Consumer Research
How Consumer Analysis Affects Business Strategy

Consumer Decision Making

The Consumer Decision Process
Pre-Purchase Processes: Need Recognition, Search and Evaluation
Purchase
Post-Purchase Processes: Consumption and Evaluation

Individual Determinants of Consumer Behavior

Demographics, Psychographics, and Personality
Consumer Motivation
Consumer Knowledge
Consumer Intentions, Attitudes, Beliefs and Feelings

Environmental Influences on Consumer Behavior

Culture, Ethnicity and Social Class
Family and Household Influences
Group and Personal Influence

Influencing Consumer Behavior

Making Contact
Shaping Consumers Opinions
Helping Consumers to Remember

Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson
Auteur(s)	Roger D. Blackwell, Paul W. Miniard, James F. Engel
Parution	01/01/2001
Édition	9^eme édition
Nb. de pages	590
Format	22 x 28,5
Couverture	Relié
Poids	1395g
Intérieur	Quadri
EAN13	9780030211089
ISBN13	978-0-03-021108-9