The Rise of the Chinese Consumer

Jonhathan Garner

310 pages, parution le 06/10/2005

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Résumé

In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending.

In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market, Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China, covering 2,700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, food retail, food services, household & personal care, luxury goods, telecommunication equipment, tobacco, and transport and leisure travel.

Sommaire

Section 1: Theory
- Top-Down Projections of Consumption Growth in China
- Drivers of and Constraints to China's Long-Run Economic Growth
- Near-Term Risks to Consumption Arising from China's Efforts to Combat Overheating
- China's Demographic Trends and Their Implications for Household Consumption
- Social and Cultural Influences on Consumption
- China's Growth Potential for Key Product Categories
Section 2: Evidence
- Introducing the Proprietary China Consumer Survey
- General: Lifestyle, Income and Leverage
- Autos
- Beverages
- Electronic Goods
- Food Producers
- Food Retail
- Food Services
- Household and Personal Care
- Luxury Goods
- Telecom Equipment
- Tobacco
- Transport and Travel
- A: PPP Convergence Model
- B: Global Consumption Function
- C: Methodology of Product Category Projection

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Jonhathan Garner
Parution	06/10/2005
Nb. de pages	310
Format	16 x 24
Couverture	Relié
Poids	584g
Intérieur	Noir et Blanc
EAN13	9780470018699
ISBN13	978-0-470-01869-9