Reaching the Interactive Customer

Integrated Services for the Digital World

Mai-Lan Tomsen, Ron Faith

166 pages, parution le 16/06/2003

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Résumé

Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to ‘talk', ‘find' and ‘see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of ‘connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a ‘connected world', linking businesses, customers, and service providers.
It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.

Information age in the home
The personalization of communication devices
Communication
New sound
New view
Monitoring the home
Balancing act
Road to a new market.

L'auteur - Mai-Lan Tomsen

Mai-Ian Tomsen

was one of the first product managers at Qpass, focusing on the growth and development of the system infrastructure supporting customer activity and transaction load for the content network. Previously, she worked at Microsoft on COM+ Services, Transaction Server, and Commerce Server. Mai-Ian has helped leading organizations, such as the Wall Street Journal, New York Times, and Corbis, gain revenue from content commerce. She has written numerous articles for Microsoft Systems Journal and Microsoft Internet Developer. Mai-Ian can be contacted at mailan@earthlink.net.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Cambridge University Press
Auteur(s)	Mai-Lan Tomsen, Ron Faith
Parution	16/06/2003
Nb. de pages	166
Format	15 x 22,5
Couverture	Broché
Poids	255g
Intérieur	Noir et Blanc
EAN13	9780521816700
ISBN13	978-0-521-81670-0