The Starbucks Experience

5 Principles for Tuning Ordinary into Extraordinary

Joseph A. Michelli

210 pages, parution le 01/09/2006

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Résumé

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's 'most admired' companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the 'partners'-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

Reach out to entire communities
Listen to individual workers and consumers
Seize growth opportunities in every market
Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

L'auteur - Joseph A. Michelli

Joseph A. Michelli, Ph.D., is the founder of Lessons for Success, a training, consulting, and keynote presentation company. He also hosts an award-winning daily radio show on KVOR-AM in Colorado and speaks to various organizations throughout the world. Visit josephmichelli.com

Sommaire

Foreword by Jim Ailing, president, Starbucks U.S. Business
Acknowledgments
Introduction
Make It Your Own
Everything Matters
Surprise and Delight
Embrace Resistance
Leave Your Mark
A Final Word
Bibliography
Reader's Guide
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Joseph A. Michelli
Parution	01/09/2006
Nb. de pages	210
Format	14 x 21,5
Couverture	Relié
Poids	360g
Intérieur	2 couleurs
EAN13	9780071477840
ISBN13	978-0-07-147784-0