The Ultimate Competitive Advantage

Secrets of Continually Developing a More Profitable Business Model

Donald Mitchell, Carol Coles

328 pages, parution le 02/04/2003

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Résumé

The Ultimate Competitive Advantage shows how to use continual business model reinvention as a strategy for improving customer satisfaction, establishing an industry-leading position, cutting costs, and much more.

Since 1992, Don Mitchell and Carol Coles have been studying the most successful companies, those whose stock prices continually rose the fastest under the same CEO during the previous three years. They discovered that the most successful companies in this group, unlike their competitors, made major improvements in their business models every two to four years. This was their "secret weapon."

This groundbreaking book draws on the authors' extensive study of hundreds of companies. It offers step-by-step guidance for using the most effective, often-ignored, and least understood techniques for establishing and improving on an industry-leading position through continuous business model improvement. It demonstrates how to use the resources and competitive advantages from each reinvention to establish a foundation for future reinventions. The result is an ever-increasing, customer-delighting, stakeholder-rewarding lead over the competition.

Shares previously hidden secrets of how any company can improve sales and profit growth faster by using continual business model reinvention
Enables any business to improve customer benefits, adjust prices to make what it offers more attractive to acquire and use, and reduce costs at a record-setting pace
Provides dozens of new examples of developing industry leadership by a wide variety of small to large companies

Contents

Introduction: Build Market Leadership and Prosperity

Prologue: Profiles in Business Model Innovation

Part One The Most Productive Areas for Business Model Innovation

Increase Value Without Raising Prices and Costs
Adjust Prices to Increase Sales Profitably
Eliminate Costs That Reduce Customer and End-User Benefits

Part Two Provide Sustained Benefits for All Stakeholders

Further Improve Your Business Model and Build a Buffer for Lean Times
Share Benefits Fairly with All Who Create Them

Part Three Expand Business Model Innovation

Start Business Model Innovation Ahead of Competitors and Stay Focused
Enhance Your Organization's Ongoing
Business Model Innovation Capability

Part Four Pursue Higher-Potential Business Model Improvement

Focus on the Areas of Highest Potential Growth and Profitability
Expand the Benefits You Provide and Share

Epilogue: Greater and Longer Lasting Benefits

L'auteur - Donald Mitchell

Donald Mitchell is CEO and chairman of Mitchell and Company, a financial and strategy consulting firm founded in 1977. He has worked on assignments with the most senior officers at hundreds of major companies, including Colgate-Palmolive, McGraw-Hill, Becton Dickinson, Johnson & Johnson, PepsiCo, Pitney Bowes, Procter & Gamble, and Southwest Airlines.

L'auteur - Carol Coles

Carol Coles is COO and president of Mitchell and Company, and co-founded the firm. She has led assignments with over 100 major companies, including some of the firms listed above. Mitchell and Coles are the authors of The 2,000 Percent Solution: Free Your Organization from “Stalled” Thinking to Achieve Exponential Success (with Robert Metz) and The Irresistible Growth Enterprise: Breakthrough Gains from Unstoppable Change.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Berrett-Koehler
Auteur(s)	Donald Mitchell, Carol Coles
Parution	02/04/2003
Nb. de pages	328
Format	16,3 x 24
Couverture	Relié
Poids	665g
Intérieur	Noir et Blanc
EAN13	9781576751671
ISBN13	978-1-57675-167-1