Get Clients Now!

A 28-Day Marketing Program for Professionals and Consultants

C.J. Hayden

220 pages, parution le 31/01/1999

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Résumé

A 28-day marketing program for professionals and consultants.

And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business.

Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and dramatically increase their client base in just 28 days. Using the author's reader-friendly cookbook approach, straightforward tips, and specific techniques, readers will:

overcome "analysis paralysis" and determine exactly what they need to do first-and every step of the way
make their voices heard and their services stand out in a crowd (critical in an era when the average consumer is barraged with approximately 2,700 marketing messages a day)
create customized, affordable, reusable, and realistic marketing plans.

L'auteur - C.J. Hayden

C. J. Hayden (San Francisco, CA) is a Master Certified Coach, popular speaker, and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. She writes on marketing for Home Business, Selling Power, and About.com.

Sommaire

The Setup
- What Really Works? Effective Marketing Strategies
- Where Do You Start? The Marketing and Sales Cycle
- Where Are You Headed? Setting Your Sales and Marketing Goal
The System
- What's Stopping You? Selecting Your Success Ingredients
- Here's What to Do: Choosing From the Action Plan Menu
- You're Ready ... Let's Go! Putting the System Into Action
The Strategies
- Filling the Pipeline: When You Don't Have Enough Phone Numbers to Call
- Following Up: When You Have Plenty of Numbers But You're Not Calling
- Getting Presentations: When You're Making (or Taking) Calls But Not Getting Appointments
- Closing Sales: When You're Making Appointments But Not Getting Sales

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	C.J. Hayden
Parution	31/01/1999
Nb. de pages	220
Format	18 x 25,5
Couverture	Broché
Poids	400g
Intérieur	Noir et Blanc
EAN13	9780814479926