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Red-Hot Cold Call Selling
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Librairie Eyrolles - Paris 5e

Red-Hot Cold Call Selling

Red-Hot Cold Call Selling

Prospecting Techniques That Really Pay Off

Paul S. Goldner

208 pages, parution le 21/07/2006 (2eme édition)


Completely revised with fresh examples and all new chapters, the second edition of Red-Hot Cold Call Selling reveals the secrets, strategies, and tips readers can use to elevate their prospecting skills and take their sales into the stratosphere. Readers will learn how they can:

  • define and target their ideal market-and stop squandering time, energy, and money on unfocused prospecting
  • develop a personalized script utilizing all the elements of a successful cold call
  • get valuable information from assistants-and then get past them
  • view voice mail not as a frustrating barrier, but as a unique opportunity

Red-Hot Cold Call Selling is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry. The book includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.

L'auteur - Paul S. Goldner

Paul S. Goldner is a highly sought-after speaker, trainer, and consultant specializing in sales strategy and motivation. He is the author of the first edition of Red-Hot Cold Call Selling, which has sold tens of thousands of copies. He lives in Goldens Bridge, New York.


  • Prospecting: An Essential Element to Your Selling Success
  • What Is Prospecting ?
  • The Power of Prospecting
  • Becoming Rejection-Proof
  • Smart Prospecting
  • The 10 Commandments of Prospecting
  • Anatomy of a Cold Call
  • Your Prospecting and Business-Development Strategy
  • Handling Objections
  • Working with Voice Mail and Administrative Assistants
  • Public Relations: How to Make Your Prospects Come to You
  • How to Leverage Your Success
  • Tracking Your Progress
Voir tout

Caractéristiques techniques

Éditeur(s) Amacom
Auteur(s) Paul S. Goldner
Parution 21/07/2006
Édition  2eme édition
Nb. de pages 208
Format 15 x 23
Couverture Broché
Poids 340g
Intérieur Noir et Blanc
EAN13 9780814473481
ISBN13 978-0-8144-7348-1


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